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Web Survey Bibliography

Title Reliability And Comparability Of Choice-Based Measures: Online and Paper-and-Pencil Methods of Administration
Author Miller, T. W., Rake, D., Sumimoto, T., Hollman, P. S.
Source Sawtooth Software Conference Proceedings, Sequim, WA, Sawtooth Software Inc.
Year 2001
Access date 06.02.2006
Full text pdf (49k)
Abstract Are choice-based measures reliable? Are measures obtained from the online administration of choice tasks comparable to measures obtained from paper-and-pencil administration? Does the complexity of a choice task affect reliability and comparability? We answered these questions in a test-retest study. University student participants made choices for 24 pairs of jobs in test and retest phases. Students in the low task complexity condition choose between pairs of jobs described by six attributes; students in the high task complexity condition choose between pairs of jobs described by ten attributes. To assess reliability or comparability, we used the number of choices in agreement between test and retest. We observed high reliability and comparability across methods of administration and levels of task complexity.
Year of publication2001
Bibliographic typeConference proceedings
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Web survey bibliography - 2001 (57)

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